Speakers

Preben is the founder of Valhalla Associates. He oversees the complete portfolio of services offered by Valhalla to leisure real estate developers, property investors and hotel companies. Prior to Valhalla, Preben was president and CEO of NorthCourse, the leisure real estate consulting and asset management arm of Wyndham Worldwide Corporation. Preben’s background also includes travel industry experience with American Express, where he served three years as vice president responsible for product development and management of loyalty programmes for American Express cards in Europe. He also spent three years with Club Med based in Paris as marketing director for Club Med's global resort portfolio and six years with IBM responsible for sales and marketing of information technology to financial services institutions in Denmark.